Direct Dyes: Directly stain the cuticle, making the cortex difficult to see. The results of a direct dye are dependent on underlying color of the cortex. For example if the cortex is Black (naturally or by previous color service) and you put a medium red or any direct dye lighter then black, you will not see a change in color. In the sun or bright light you may see a slight reflection of red, but that’s all.
- Temporary: stains outside of the cuticle will washout after 1 or 2 shampoos*.
- Semi-permanents: Will stain outside and inside (stains deeper into the cuticle) and last 12 to 28 shampoos*.
- Direct Dyes are the safest color: because they usually don’t have strong chemicals such as ammonia
- Henna is one of the oldest forms of hair coloring, dating back to ancient Egypt.
*On relaxed, permed or chemically treated hair, direct dyes may become more permanent because cuticle is opened and cortex is exposed.